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Animated videos have become one of the most powerful tools

for your marketing endeavors.

Their power lies in the fact that they can tell the story of your product, 

in a matter of just a few seconds, and in a fun and engaging way!

When it comes to consuming online content, 

people will definitely choose to watch a video over reading a chunk of written text. 

This has been proven by the number of people (80%) who will watch a video in its entirety, 

in comparison to the number of people who will read a whole blog post.

A solid video sets a fertile ground for instantaneous word-of-mouth marketing,

by encouraging almost 76% of users to spread these videos

 around their friends and family circles.

Animated videos are also cheaper than other types of them and stick to your memory 

to make an impact -and to engage you!

Explainer videos also have the power to convert something that has been made for promotional purposes into something that is compelling. 

This is what “engaging” means, after all: 

compelling someone who’s watching you do something will be beneficial to your brand.